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Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
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MSI reports : working paper series
418
MSI Reports - Working Paper Series, Issue Two ; No 06-002
1
TU München - Lehrstuhl für dienstleistungs- und Technologiemarketing: Publikationen
1
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209
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1
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419
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1
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
Saved in:
2
The role of menu organization in food choice
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 143-187
Persistent link: https://www.econbiz.de/10009559367
Saved in:
3
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 105-142
Persistent link: https://www.econbiz.de/10009559369
Saved in:
4
No comment?! : the drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 63-103
Persistent link: https://www.econbiz.de/10009559371
Saved in:
5
Social dollars : the economic impact of customer participation in a firm-sponsored online community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 3-61
Persistent link: https://www.econbiz.de/10009559372
Saved in:
6
Situational determinants of unplanned buying in emerging and developed markets
Knox, George
;
Bell, David R.
;
Corsten, Daniel
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 209-250
Persistent link: https://www.econbiz.de/10009531732
Saved in:
7
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 157-208
Persistent link: https://www.econbiz.de/10009531735
Saved in:
8
How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
Saved in:
9
On brands and word of mouth
Peres, Renana
;
Shachar, Ron
;
Lovett, Mitchell J.
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 39-93
Persistent link: https://www.econbiz.de/10009531737
Saved in:
10
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
Saved in:
11
Connected families : how consumption practices survive distance
Epp, Amber M.
;
Schau, Hope Jensen
;
Price, Linda L.
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 189-233
Persistent link: https://www.econbiz.de/10009726046
Saved in:
12
Is the new product yours or mine? : a linguistic perspective on composite brand extensions
Tsai, Meng-chun
;
Lou, Yung-chien
;
Bei, Lien-ti
;
Monroe, …
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 141-188
Persistent link: https://www.econbiz.de/10009726048
Saved in:
13
Does online chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 83-140
Persistent link: https://www.econbiz.de/10009726050
Saved in:
14
Consumer response to user-generated advertising : the effects of disclosing consumers as ad creators
Thompson, Debora V.
;
Malaviya, Prashant
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 43-82
Persistent link: https://www.econbiz.de/10009726053
Saved in:
15
When does retargeting work? : timing information specificity
Lambrecht, Anja
;
Tucker, Catherine
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 3-42
Persistent link: https://www.econbiz.de/10009726056
Saved in:
16
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
Saved in:
17
Accounting for marketing activities : implications for marketing research and practice
Mizik, Natalie
;
Nissim, Doron
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 161-209
Persistent link: https://www.econbiz.de/10009383321
Saved in:
18
Customer value measurement
Leroi-Werelds, Sara
;
Streukens, Sandra
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 105-159
Persistent link: https://www.econbiz.de/10009383322
Saved in:
19
Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 43-103
Persistent link: https://www.econbiz.de/10009383325
Saved in:
20
The complexity of multi-media effects
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10009383326
Saved in:
21
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009893568
Saved in:
22
Accounting for marketing activities : implications for marketing research and practice
Mizik, Natalie
;
Nissim, Doron
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 161-209
Persistent link: https://www.econbiz.de/10009893569
Saved in:
23
Customer value measurement
Leroi-Werelds, Sara
;
Streukens, Sandra
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 105-159
Persistent link: https://www.econbiz.de/10009893570
Saved in:
24
Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 43-103
Persistent link: https://www.econbiz.de/10009893571
Saved in:
25
The complexity of multi-media effects
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10009893572
Saved in:
26
Situational determinants of unplanned buying in emerging and developed markets
Knox, George
;
Bell, David R.
;
Corsten, Daniel
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 209-250
Persistent link: https://www.econbiz.de/10010005582
Saved in:
27
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 157-208
Persistent link: https://www.econbiz.de/10010005583
Saved in:
28
How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10010005584
Saved in:
29
On brands and word of mouth
Peres, Renana
;
Shachar, Ron
;
Lovett, Mitchell J.
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 39-93
Persistent link: https://www.econbiz.de/10010005585
Saved in:
30
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Raghuram
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10010005586
Saved in:
31
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Raghuram
;
Bulte, Christophe Van den
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10010005587
Saved in:
32
The role of menu organization in food choice
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 143-187
Persistent link: https://www.econbiz.de/10010005588
Saved in:
33
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 105-142
Persistent link: https://www.econbiz.de/10010005589
Saved in:
34
No comment?! : the drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 63-103
Persistent link: https://www.econbiz.de/10010005590
Saved in:
35
Social dollars : the economic impact of customer participation in a firm-sponsored online community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 3-61
Persistent link: https://www.econbiz.de/10010005591
Saved in:
36
Connected families : how consumption practices survive distance
Epp, Amber M.
;
Jensen Schau, Hope
;
Price, Linda L.
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 189-233
Persistent link: https://www.econbiz.de/10010117602
Saved in:
37
Is the new product yours or mine? : a linguistic perspective on composite brand extensions
Tsai, Meng-chun
;
Lou, Yung-chien
;
Bei, Lien-ti
;
Monroe, …
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 141-188
Persistent link: https://www.econbiz.de/10010117603
Saved in:
38
Does online chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 83-140
Persistent link: https://www.econbiz.de/10010117604
Saved in:
39
Consumer response to user-generated advertising : the effects of disclosing consumers as ad creators
Thompson, Debora V.
;
Malaviya, Prashant
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 43-82
Persistent link: https://www.econbiz.de/10010117605
Saved in:
40
When does retargeting work? : timing information specificity
Lambrecht, Anja
;
Tucker, Catherine
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 3-42
Persistent link: https://www.econbiz.de/10010117606
Saved in:
41
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
42
Marketing activity, blogging, and sales
Onishi, Hiroshi
;
Manchanda, Puneet
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 183-250
Persistent link: https://www.econbiz.de/10008841373
Saved in:
43
Marketing effectiveness in the music download industry
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 145-182
Persistent link: https://www.econbiz.de/10008841375
Saved in:
44
Marketing's responsibility for the value of the enterprise
Lusch, Robert F.
;
Webster, Frederick E.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 97-144
Persistent link: https://www.econbiz.de/10008841377
Saved in:
45
Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal
;
Shankar, Venkatesh
; …
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
Saved in:
46
Unplanned buying on shopping trips
Bell, David R.
;
Corsten, Daniel
;
Knox, George
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 3-44
Persistent link: https://www.econbiz.de/10008841380
Saved in:
47
There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task
Huang, Yanliu
;
Hutchinson, J. W.
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 97-142
Persistent link: https://www.econbiz.de/10008992248
Saved in:
48
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
49
Local neighborhoods as early predictors of innovation adoption
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 3-45
Persistent link: https://www.econbiz.de/10008992254
Saved in:
50
Sources of social value in word-of-mouth programs
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
Saved in:
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