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Search: "Pillai, Anandan"
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Pillai, Anandan
14
Chauhan, Kalpana
3
Mukherjee, Jaydeep
2
Mukherji, Shoma
2
Sahay, Arvind
2
Taneja, Shallini S.
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Pillai, Anandan Pandiyan
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Journal of Indian business research
4
International journal of Indian culture and business management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Vision : the journal of business perspective
2
Application of gaming in new media marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
The Icfai University Press on Indian corporate success stories
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ECONIS (ZBW)
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6
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1
Nuances of media planning in new media ageE
Pillai, Anandan Pandiyan
- In:
Application of gaming in new media marketing
,
(pp. 151-170)
.
2019
Persistent link: https://www.econbiz.de/10011914154
Saved in:
2
A Netnographic analysis of Facebook content strategy of World's top 10 management institutes
Pillai, Anandan
;
Chauhan, Kalpana
- In:
International journal of e-business research : an …
11
(
2015
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011306289
Saved in:
3
Role of content strategy in social media brand communities : a case of higher education institutes in India
Chauhan, Kalpana
;
Pillai, Anandan
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 40-51
Persistent link: https://www.econbiz.de/10009731534
Saved in:
4
Role of content strategy in social media brand communities: a case of higher education institutes in India
Chauhan, Kalpana
;
Pillai, Anandan
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 40-51
Persistent link: https://www.econbiz.de/10010083101
Saved in:
5
User acceptance of social networking websites in India : Orkut vs. Facebook
Pillai, Anandan
- In:
International journal of Indian culture and business …
5
(
2012
)
4
,
pp. 405-414
Persistent link: https://www.econbiz.de/10009617922
Saved in:
6
Corporate branding literature : a research paradigm review
Pillai, Anandan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 331-343
Persistent link: https://www.econbiz.de/10009428107
Saved in:
7
Corporate branding literature: A research paradigm review
Pillai, Anandan
- In:
The journal of brand management : an international journal
19
(
2012
)
4
,
pp. 331-344
Persistent link: https://www.econbiz.de/10009816257
Saved in:
8
User acceptance of social networking websites in India : Orkut vs. Facebook
Pillai, Anandan
- In:
International journal of Indian culture and business …
5
(
2012
)
4
,
pp. 405-414
Persistent link: https://www.econbiz.de/10010029210
Saved in:
9
User acceptance of hedonic versus utilitarian social networking web sites
Pillai, Anandan
;
Mukherjee, Jaydeep
- In:
Journal of Indian business research
3
(
2011
)
3
,
pp. 180-191
Persistent link: https://www.econbiz.de/10009315662
Saved in:
10
Case of two GMs at Wave Telecom Ltd
Pillai, Anandan
;
Taneja, Shallini S.
;
Mukherji, Shoma
- In:
Vision : the journal of business perspective
15
(
2011
)
3
,
pp. 279-283
Persistent link: https://www.econbiz.de/10009759572
Saved in:
11
User acceptance of hedonic versus utilitarian social networking web sites
Pillai, Anandan
;
Mukherjee, Jaydeep
- In:
Journal of Indian business research
3
(
2011
)
3
,
pp. 180-191
Persistent link: https://www.econbiz.de/10009931222
Saved in:
12
Case of two GMs at Wave Telecom Ltd
Pillai, Anandan
;
Taneja, Shallini S.
;
Mukherji, Shoma
- In:
Vision : the journal of business perspective
15
(
2011
)
3
,
pp. 279-283
Persistent link: https://www.econbiz.de/10010146888
Saved in:
13
Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India
Sahay, Arvind
;
Pillai, Anandan
- In:
Journal of Indian business research
1
(
2009
)
2/3
,
pp. 77-94
Persistent link: https://www.econbiz.de/10003908415
Saved in:
14
Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India
Sahay, Arvind
;
Pillai, Anandan
- In:
Journal of Indian business research
1
(
2009
)
2/3
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009931194
Saved in:
15
Rasna : going global
Pillai, Anandan
- In:
The Icfai University Press on Indian corporate success …
,
(pp. 208-218)
.
2008
Persistent link: https://www.econbiz.de/10003889849
Saved in:
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