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Online-Marketing
Advertising effects
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Werbewirkung
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Consumer behaviour
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Internet marketing
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Fernsehwerbung
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OpenTV
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Bellman, Steven
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Robinson, Jennifer A.
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Varan, Duane
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Treleaven-Hassard, Shiree
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Potter, Robert F.
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Journal of marketing communications
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The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
2
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
3
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
4
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
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