//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Ryals, Lynette"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
Beziehungsmarketing
11
Key account management
10
Key-Account-Management
10
Customer value
7
Kundenwert
7
Lieferantenmanagement
6
Supplier relationship management
6
Erfolgsfaktor
5
Selling
5
Verkauf
5
Marketing management
4
Marketingmanagement
4
Success factor
4
Customer lifetime value
3
Kundenmanagement
3
Marketing
3
Salespeople
3
Strategic management
3
Strategisches Management
3
Verkaufspersonal
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer management
2
Fair trade
2
Fairer Handel
2
Großbritannien
2
Heuristics
2
Market research
2
Marktforschung
2
Organisatorischer Wandel
2
Organizational change
2
Performance measurement
2
Performance-Messung
2
Relationship management
2
Retail banking
2
Sales management
2
Social capital
2
Sozialkapital
2
Strategic account management
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
9
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Case study
1
Fallstudie
1
Language
All
English
12
Author
All
Ryals, Lynette
7
Ryals, Lynette J.
5
Davies, Iain A.
3
Knox, Simon
3
Maklan, Stan
2
Holt, Sue
1
Marcos-Cuevas, Javier
1
Nätti, Satu
1
Palo, Teea
1
Persson, Andreas
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
4
Cranfield School of Management working paper series / Cranfield University, School of Management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Implementing key account management : intraorganizational practices and associated dilemmas
Marcos-Cuevas, Javier
;
Nätti, Satu
;
Palo, Teea
;
Ryals, …
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1216-1224
Persistent link: https://www.econbiz.de/10010439573
Saved in:
2
The effectiveness of key account management practices
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1182-1194
Persistent link: https://www.econbiz.de/10010439580
Saved in:
3
Making customer relationship decisions : analytics v rules of thumb
Persson, Andreas
;
Ryals, Lynette
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1725-1732
Persistent link: https://www.econbiz.de/10010379239
Saved in:
4
Attitudes and behaviours of key account managers : are they really any different to senior sales professionals?
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 919-931
Persistent link: https://www.econbiz.de/10010211249
Saved in:
5
Where's the strategic intent in key account relationships?
Ryals, Lynette J.
;
Davies, Iain A.
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10009723082
Saved in:
6
Evaluating investments in CRM with real options
Maklan, Stan
(
contributor
);
Knox, Simon
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001990222
Saved in:
7
Managing customers profitably
Ryals, Lynette
-
2008
Persistent link: https://www.econbiz.de/10003744559
Saved in:
8
New trends in innovation and customer relationship management : a challenge for market researchers
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10003693177
Saved in:
9
Determining the indirect value of a customer
Ryals, Lynette
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
Saved in:
10
Managing customers profitably
Ryals, Lynette
-
2008
Persistent link: https://www.econbiz.de/10004926088
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->