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~type_genre:"Article in journal"
~subject:"Sales management"
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Sales management
Beziehungsmarketing
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Key account management
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Key-Account-Management
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Customer value
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Kundenwert
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Lieferantenmanagement
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Supplier relationship management
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Erfolgsfaktor
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Salespeople
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Strategisches Management
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Article in journal
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Davies, Iain A.
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Ryals, Lynette J.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
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1
The effectiveness of key account management practices
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1182-1194
Persistent link: https://www.econbiz.de/10010439580
Saved in:
2
Attitudes and behaviours of key account managers : are they really any different to senior sales professionals?
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 919-931
Persistent link: https://www.econbiz.de/10010211249
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