Perin, Marcelo Gattermann; Sampaio, Claudio Hoffmann; … - In: Journal of Marketing for Higher Education 22 (2012) 1, pp. 101-116
The purpose of this investigation is to understand the antecedents of student loyalty in the Brazilian context. In particular we address the impact of student trust, commitment and quality perception on loyalty. A quantitative study was conducted among business management student majors from two...