Karamullaoglu, Nazife; Sandikci, Ozlem - In: Journal of Historical Research in Marketing 12 (2019) 1, pp. 127-150
Purpose: This purpose of this paper is to explore how Western design, fashion and aesthetic styles influenced advertising practice in Turkey in the post-Second World War era. Specifically, the authors focus on the key targets of the consumerist ideology of the period, women and discuss the...