Stormi, Kati; Laine, Teemu; Suomala, Petri; Elomaa, Tapio - In: Journal of Service Management 29 (2018) 2, pp. 277-300
Purpose: The purpose of this paper is to examine how installed base information could help servitizing original equipment manufacturers (OEMs) forecast and support their industrial service sales, and thus increase OEMs’ understanding regarding the dynamics of their customers lifetime values...