//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "The marketing review"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
90
Konsumentenverhalten
90
Brand management
52
Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
37
Relationship marketing
37
Brand image
34
Markenimage
34
Bibliometrics
30
Bibliometrie
30
Marketing
29
Market research
28
Marktforschung
28
Großbritannien
20
United Kingdom
20
Brand
17
USA
17
United States
17
Advertising
16
Internet marketing
16
Markenartikel
16
Online-Marketing
16
Social Web
16
Social web
16
Werbung
16
Advertising effects
14
Dienstleistungsqualität
14
Service quality
14
Werbewirkung
14
KMU
13
SME
13
Customer satisfaction
12
Kundenzufriedenheit
12
Marketing theory
12
Marketingtheorie
12
Erfolgsfaktor
11
Literature review
11
Social media
11
more ...
less ...
Online availability
All
Undetermined
119
Type of publication
All
Article
531
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
305
Aufsatz in Zeitschrift
305
Case study
15
Fallstudie
15
Collection of articles of several authors
1
Conference proceedings
1
Interview
1
Konferenzschrift
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
449
Undetermined
84
Author
All
Melewar, T. C.
12
Brown, Stephen
11
Dwivedi, Yogesh Kumar
11
Madichie, Nnamdi O.
8
Bang, Nguyen
7
Samli, A. Coskun
7
Singh, Ramendra
7
Agnihotri, Raj
6
Dibb, Sally
6
Gilmore, Audrey
6
Otubanjo, Olutayo
6
Rowley, Jennifer
6
Skinner, Heather
6
Agrawal, Richa
5
Ardley, Barry
5
Brennan, Ross
5
Hughes, Tim
5
Simkin, Lyndon
5
Williams, Michael D.
5
Boddy, Clive
4
Chadwick, Simon
4
Corkindale, David
4
Datta, Biplab
4
Durkin, Mark
4
Egan, John
4
Gray, David
4
Gurău, Călin
4
Hilton, Toni
4
Kadembo, Ernest M.
4
Lane, Nikala
4
McLeay, Fraser
4
Osaki, Takanori
4
Pate, Sharon S.
4
Robinson, Helen
4
Silva, Susana C.
4
Smith, Terry
4
Stevens, Lorna
4
Andronikidis, Andreas
3
Baron, Steve
3
Das, Gopal
3
more ...
less ...
Institution
All
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
Published in...
All
The marketing review
533
Source
All
ECONIS (ZBW)
305
OLC EcoSci
228
Showing
31
-
40
of
533
Sort
Relevance
Date (newest first)
Date (oldest first)
31
Consumer decision-making at the base of the pyramid : synthesis of literature and an integrative framework
Choudhury, Nanda
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 271-307
Persistent link: https://www.econbiz.de/10012116406
Saved in:
32
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
33
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
Saved in:
34
Factors influencing online shopping behaviour : a review of motivating and deterrent factors
Saxena, Ekta
;
Gupta, Devashish Das
- In:
The marketing review
18
(
2018
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10011892385
Saved in:
35
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
36
Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
Saved in:
37
Sales control and performance : moderating effects of salesperson and supervisor characteristics
Shabbir Husain RV
- In:
The marketing review
18
(
2018
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10011892858
Saved in:
38
Disposal of used goods by consumers : an examination of the literature
Kaur, Manpreet
;
Bawa, Anupam
- In:
The marketing review
18
(
2018
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10011892859
Saved in:
39
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Saved in:
40
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->