//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Thornton, Corliss G."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Music
2
Musik
2
Netherlands
2
Niederlande
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand placement
2
Advertising
1
Americans
1
Amerikaner
1
Bildverarbeitung
1
Black people
1
Brand management
1
Image processing
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Music industry
1
Musikwirtschaft
1
Psychology of advertising
1
Schwarze Menschen
1
USA
1
United States
1
Werbepsychologie
1
Werbung
1
authenticity of brand reference
1
content analysis
1
entertainment
1
hip-hop
1
hip-hop music
1
music video
1
music videos
1
product placement
1
qualitative research
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Undetermined
1
Author
All
Thornton, Corliss G.
4
Brumbaugh, Anne M.
1
Burkhalter, Janée
1
Burkhalter, Janée N.
1
Curasi, Carolyn Folkman
1
Donthu, Naveen
1
Engelland, Brian T.
1
Grier, Sonya A.
1
Watson, Stevie
1
more ...
less ...
Published in...
All
Journal of marketing communications
2
Journal of marketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
OLC EcoSci
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
2
Advertising to the beat : an analysis of brand placements in hip-hop music videos
Burkhalter, Janée
;
Thornton, Corliss G.
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 366-382
Persistent link: https://www.econbiz.de/10010423014
Saved in:
3
Skin color shades in advertising to ethnic audiences: the case of African Americans
Watson, Stevie
;
Thornton, Corliss G.
;
Engelland, Brian T.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 185-201
Persistent link: https://www.econbiz.de/10008650939
Saved in:
4
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Grier, Sonya A.
;
Brumbaugh, Anne M.
;
Thornton, Corliss G.
- In:
Journal of marketing
70
(
2006
)
2
,
pp. 35-51
Persistent link: https://www.econbiz.de/10005917854
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->