Chai, Jinze; Wang, Liya; Shi, Quanlong; Wu, Mingxing - In: Industrial Management & Data Systems 115 (2015) 8, pp. 1435-1456
Purpose – Feature fatigue (FF) will lead to negative Word-Of-Mouth (WOM), which damages the brand’s long-term profit and ultimately decreases the manufacturer’s customer equity (CE). It becomes severer in multi-generation products because of the significant impacts of earlier generation...