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Word of mouth and social media
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ECONIS (ZBW)
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WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Word of mouth and social media
,
(pp. 4-4-19)
.
2014
Persistent link: https://www.econbiz.de/10010409817
Saved in:
2
Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen
;
Zorbach, Thomas
;
Carley, Kathleen M.
- In:
Word of mouth and social media
,
(pp. 116-127)
.
2014
Persistent link: https://www.econbiz.de/10010409802
Saved in:
3
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Word of mouth and social media
,
(pp. 41-63)
.
2014
Persistent link: https://www.econbiz.de/10010409813
Saved in:
4
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Word of mouth and social media
,
(pp. 102-115)
.
2014
Persistent link: https://www.econbiz.de/10010409806
Saved in:
5
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffman, Ernest
- In:
Word of mouth and social media
,
(pp. 81-101)
.
2014
Persistent link: https://www.econbiz.de/10010409809
Saved in:
6
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
7
How credibility affects eWOM reading : the influence of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas
;
Sievert, Jens
;
Jacob, Frank
- In:
Word of mouth and social media
,
(pp. 64-80)
.
2014
Persistent link: https://www.econbiz.de/10010409811
Saved in:
8
MIssed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Word of mouth and social media
,
(pp. 146-157)
.
2014
Persistent link: https://www.econbiz.de/10010409795
Saved in:
9
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Word of mouth and social media
,
(pp. 128-145)
.
2014
Persistent link: https://www.econbiz.de/10010409798
Saved in:
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