Ha‐Brookshire, Jung; Yoon, So‐Hyang - In: Journal of Consumer Marketing 29 (2012) 6, pp. 445-454
Purpose – In response to the popularity of multinational products with limited information on countries of origins, this study aims to explore factors influencing consumers' perceived prices for multinational products. Design/methodological approach – The study performed a 2 (COP)×2 (COM)...