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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
8
Konsumentenverhalten
8
Ladengestaltung
3
Perception
3
Store design
3
Wahrnehmung
3
Werbewirkung
3
Advertising
2
Creativity
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Emotion
2
Experiment
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Kreativität
2
Psychology of advertising
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USA
2
United States
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Werbepsychologie
2
Werbung
2
Advertising music
1
Aesthetics
1
Affective processing
1
Affirmation
1
Anlageverhalten
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Anreiz
1
Attention
1
Automotive services industry
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Behavioural finance
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Brand failure
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Brand image
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Climate
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Climate change
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Compensation system
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Complex choices
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Complexity management
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Cool temperature
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Coronavirus
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Country of origin
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Decision under risk
1
Empathy
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Entscheidung unter Risiko
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English
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Zhu, Rui Juliet
3
Meyers-Levy, Joan
2
Chae, Boyoun
1
Li, Xiuping
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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1
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
2
Gender differences in the meanings consumers infer from music and other aesthetic stimuli
Meyers-Levy, Joan
;
Zhu, Rui Juliet
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 495-507
Persistent link: https://www.econbiz.de/10008728805
Saved in:
3
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
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