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~language:"eng"
~isPartOf:"Journal of business & economics research"
~subject:"Brand management"
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Brand management
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Mosca, Joseph B.
2
Rocereto, Joseph F.
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Ahmed, Rym Ben
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Ainscough, Thomas L.
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Ayed, Hela
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Journal of business & economics research
Journal of Asian finance, economics and business : JAFEB
25
SpringerLink / Bücher
16
Journal of business economics and management
14
International business and economics research journal
13
Springer Proceedings in Business and Economics
12
European research on management and business economics
10
Global business & economics review
9
European journal of management and business economics : EJM&BE
8
Tourism economics : the business and finance of tourism and recreation
8
International journal of the economics of business
7
Journal of business research : JBR
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Journal of international business and economics : JIBE
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The journal of product & brand management
7
Working paper series / Bradford University School of Management
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Scientific Annals of Economics and Business
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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1
Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes
Norman, Andrew T.
- In:
Journal of business & economics research
15
(
2017
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10011669556
Saved in:
2
The importance of customer equity and branding : a research note
Martin, Gillian Coote
- In:
Journal of business & economics research
13
(
2015
)
3
,
pp. 153-154
Persistent link: https://www.econbiz.de/10011372847
Saved in:
3
National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.
;
Miller, Heather
- In:
Journal of business & economics research
13
(
2015
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
Saved in:
4
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Saved in:
5
A content analysis of advertising transitions : impact of brand name, persona, and appeals
Kim, Kyunghee
;
Cho, Yoon C.
- In:
Journal of business & economics research
10
(
2012
)
9
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009620972
Saved in:
6
Community as a brand : an exploratory investigation
Wright-Isak, Christine
- In:
Journal of business & economics research
10
(
2012
)
3
,
pp. 131-142
Persistent link: https://www.econbiz.de/10009522356
Saved in:
7
Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
Saved in:
8
Explaining the participation in a small group brand community : an extended TRA
Mzoughi, Nabil
;
Ahmed, Rym Ben
;
Ayed, Hela
- In:
Journal of business & economics research
8
(
2010
)
8
,
pp. 17-25
Persistent link: https://www.econbiz.de/10008653159
Saved in:
9
Resistance to brand switching : the elderly consumer
Karani, Komal Gyani
;
Fraccastoro, Katherine A.
- In:
Journal of business & economics research
8
(
2010
)
12
,
pp. 77-84
Persistent link: https://www.econbiz.de/10008840295
Saved in:
10
Consumer rental car choice : price, agent, and brand effects
Ainscough, Thomas L.
;
Trocchia, Philip J.
;
Gum, John R.
- In:
Journal of business & economics research
7
(
2009
)
7
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003869843
Saved in:
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