Explaining the participation in a small group brand community : an extended TRA
Year of publication: |
2010
|
---|---|
Authors: | Mzoughi, Nabil ; Ahmed, Rym Ben ; Ayed, Hela |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 8.2010, 8, p. 17-25
|
Subject: | USA | United States | KMU | SME | Markenführung | Brand management |
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