//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Journal of Product & Brand Management"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
596
Brand management
500
Konsumentenverhalten
395
Markenführung
388
Brand image
373
Markenimage
308
Brand
208
Brands
202
Markenartikel
198
Pricing
129
Relationship marketing
120
Beziehungsmarketing
111
Brand loyalty
106
Product management
97
Brand equity
96
Marketing strategy
86
Marketing
83
Pricing strategy
76
Social Web
69
Social web
69
Advertising
67
Brand identity
63
Innovation
62
Internet marketing
62
Retailing
60
Online-Marketing
55
Preismanagement
54
Prices
52
Marketing management
51
USA
51
Social media
50
New product development
49
Brand extensions
42
Customer satisfaction
42
Luxury goods
42
Luxusgüter
42
Brand awareness
41
Marketingmanagement
41
Emotion
40
Product development
40
more ...
less ...
Online availability
All
Undetermined
2,021
Free
16
Type of publication
All
Article
2,476
Book / Working Paper
19
Type of publication (narrower categories)
All
research-article
848
Article in journal
610
Aufsatz in Zeitschrift
610
review
162
back-matter
116
non-article
65
case-report
64
review-article
60
conceptual-paper
46
viewpoint
18
Collection of articles of several authors
13
Sammelwerk
13
technical-paper
4
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
2,325
Undetermined
170
Author
All
Leventhal, Richard C.
51
Estelami, Hooman
40
Veloutsou, Cleopatra
38
Guzman, Francisco
37
Maxwell, Sarah
29
Pitta, Dennis
22
Pitta, Dennis A.
21
Cole, Graham
16
Iglesias, Oriol
16
Grewal, Dhruv
15
Abimbola, Temi
14
Guzmán, Francisco
14
Alpert, Frank
13
Gammoh, Bashar S.
12
Paswan, Audhesh K.
12
Fetscherin, Marc
11
Saji, K.B.
11
Chandrashekaran, Rajesh
10
Goldsmith, Ronald E.
10
Hakala, Ulla
10
Lowe, Ben
10
Merrilees, Bill
10
Rindell, Anne
10
de Chernatony, Leslie
10
Abratt, Russell
9
Aurand, Timothy W.
9
Casabayó, Mònica
9
Christodoulides, George
9
Jevons, Colin
9
Lim, Ming
9
Liu, Xin
9
Love, Edwin
9
Nordfält, Jens
9
Roggeveen, Anne
9
Sheinin, Daniel A.
9
Suri, Rajneesh
9
Yan, Ruiliang
9
Baumgarth, Carsten
8
C. Leventhal, Richard
8
Fang, Xiang
8
more ...
less ...
Published in...
All
Journal of Product & Brand Management
1,711
The journal of product & brand management
782
Journal of Product and Brand Management
2
Journal of Product & Brand Management. No. 6
1
Journal of product & brand management, featuring pricing strategy & practice
1
Source
All
Other ZBW resources
1,709
ECONIS (ZBW)
616
OLC EcoSci
170
Showing
1
-
10
of
2,495
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Guest editorial: cultivating a broader paradigm to understand family business brands and the branding process
Botero, Isabel
;
Pedeliento, Giuseppe
;
Bettinelli, Cristina
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 673-680
Persistent link: https://www.econbiz.de/10014315435
Saved in:
7
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
8
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
9
The interrelationship of family identities, personalities, and expressions on family winery websites
Berndt, Adele
;
Meintjes, Corné
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 752-773
Persistent link: https://www.econbiz.de/10014315442
Saved in:
10
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->