Astuti, Novika Candra; Sakti, Intan Widuri; Suhardi, … - In: ASEAN marketing journal : Association of Southeast … 16 (2024) 1, pp. 1-17
social and business networks, and digital marketing strategies. While initial expansion into the global market was impromptu … digital marketing platforms such as TikTok Shop, Facebook, and Instagram. Theoretical Contribution/Originality: This study … role of serendipitous events and digital marketing in the internationalization process. practitioner/policy Implication …