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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I.
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1985
Persistent link: https://www.econbiz.de/10004648680
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2
The creative mystique : how to manage it, nurture it, and make it pay
Keil, John M.
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1985
Persistent link: https://www.econbiz.de/10004727363
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3
Industrial marketing strategy
Webster, Frederick E.
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1984
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2. ed
Persistent link: https://www.econbiz.de/10004756680
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4
Developing business strategies
Aaker, David A.
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1984
Persistent link: https://www.econbiz.de/10004050781
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5
PROMOTION : A GUIDE TO EFFECTIVE PROMOTIONAL PLANNING, STRATEGIES, AND EXECUTIONS
AILLONI-CHARAS, DAN
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1984
Persistent link: https://www.econbiz.de/10004050875
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6
Field sales management
Webster, Frederick E.
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1983
Persistent link: https://www.econbiz.de/10004784453
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7
CONSUMER RESEARCH FOR MANAGEMENT DECISIONS / MELVIN PRINCE WITH THE COLLABORATION OF IRENE A. SILBERT
Prince, Melvin
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1982
Persistent link: https://www.econbiz.de/10004649720
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8
GLOBAL STRATEGIC MANAGEMENT
Davidson, William H.
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1982
Persistent link: https://www.econbiz.de/10004051701
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9
HANDBOOK OF SELLING : PSYCHOLOGICAL, MANAGERIAL, AND MARKETING BASES / GARY M. GRIKSCHEIT ; HAROLD C. CASH ; W. J. E. CRISSY
GRIKSCHEIT, GARY M.
;
Cash, Harold C.
;
Crissy, William …
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1981
Persistent link: https://www.econbiz.de/10004023547
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10
DEVELOPING NEW PRODUCTS AND REPOSITIONING MATURE BRANDS : A RISKREDUCTION SYSTEM THAT PRODUCES INVESTMENT ALTERNATIVES
CAFARELLI, EUGENE J.
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1980
Persistent link: https://www.econbiz.de/10004005901
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