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~person:"Homburg, Christian"
~person:"Guenzi, Paolo"
~subject:"Verkaufspersonal"
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Verkaufspersonal
Beziehungsmarketing
114
Relationship marketing
114
Deutschland
81
Marketingmanagement
80
Theorie
80
Theory
80
Germany
76
Marketing management
65
Marketing
43
Lieferantenmanagement
41
Supplier relationship management
41
Vertrieb
37
Erfolgsfaktor
36
Success factor
34
Customer satisfaction
33
Kundenzufriedenheit
33
Strategisches Management
33
Salespeople
31
Consumer behaviour
28
Konsumentenverhalten
28
Physical distribution
25
Selling
24
Verkauf
24
Management
21
Business-to-business marketing
19
Strategic management
19
B-to-B-Marketing
18
Market research
18
Marketingtheorie
18
Marktforschung
18
Estimation
16
Kundenbindung
16
Kundenmanagement
16
Schätzung
16
Verbraucherzufriedenheit
16
Unternehmenserfolg
14
Beschwerdemanagement
13
Beziehungsmanagement
13
Complaint management
13
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25
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6
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23
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4
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English
30
German
1
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Homburg, Christian
Guenzi, Paolo
Agnihotri, Raj
33
Ahearne, Michael
24
Jaramillo, Fernando
20
Wieseke, Jan
20
Rapp, Adam
19
Alavi, Sascha
18
Johnson, Jeff S.
18
Schwepker, Charles H. <Jr.>
18
Bolander, Willy
17
Friend, Scott B.
17
Itani, Omar S.
17
Rangarajan, Deva
17
Chaker, Nawar N.
15
Habel, Johannes
15
Pullins, Ellen
15
Schmitz, Christian
15
Singh, Ramendra
15
Evans, Kenneth R.
14
Hughes, Douglas E.
14
Marshall, Greg W.
14
Panagopoulos, Nikolaos G.
14
Plouffe, Christopher R.
14
Rutherford, Brian N.
14
Bush, Alan J.
13
Haas, Alexander
13
Lam, Son K.
13
Lee, Nick
13
Onyemah, Vincent
13
Zablah, Alex R.
13
DeCarlo, Thomas E.
12
Hochstein, Bryan
12
Dugan, Riley
11
Flaherty, Karen E.
11
Hartmann, Nathaniel N.
11
Tanner, John F.
11
Verbeke, Willem J. M. I.
11
Bagozzi, Richard P.
10
Mallin, Michael L.
10
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Journal of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of personal selling & sales management
2
Sales management : a multinational perspective
2
The journal of business & industrial marketing
2
California management review
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Journal of business research : JBR
1
Kompetenz in Wissenschaft & Management
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
31
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1
-
10
of
31
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Date (oldest first)
1
Implementing the marketing concept at the employee-customer interface : the role of customer need
knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
2
Sales
management
: a multinational perspective
Guenzi, Paolo
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013481205
Saved in:
3
Mastering the digital transformation of sales
Guenzi, Paolo
;
Habel, Johannes
- In:
California management review
62
(
2020
)
4
,
pp. 57-85
Persistent link: https://www.econbiz.de/10012309189
Saved in:
4
Studying the antecedents and outcome of social media use by salespeople using a MOA framework
Guenzi, Paolo
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 346-359
Persistent link: https://www.econbiz.de/10012322086
Saved in:
5
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
6
The impact of digital transformation on salespeople : an empirical investigation using the JD-R model
Guenzi, Paolo
;
Nijssen, E. J.
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 130-149
Persistent link: https://www.econbiz.de/10012584523
Saved in:
7
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
8
Beyond the retention-acquisition trade-off : capabilities of ambidextrous sales organizations
Nijssen, E. J.
;
Guenzi, Paolo
;
Borgh, Michel van der
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011738300
Saved in:
9
The role of leadership in salespeople's price negotiation behavior
Alavi, Sascha
;
Habel, Johannes
;
Guenzi, Paolo
;
Wieseke, Jan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 703-724
Persistent link: https://www.econbiz.de/10011911297
Saved in:
10
The dual mechanism of sales capabilities in influencing organizational performance
Guenzi, Paolo
;
Sajtos, Laszlo
;
Troilo, Gabriele
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3707-3713
Persistent link: https://www.econbiz.de/10011515242
Saved in:
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