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~subject:"Marketingmanagement"
~institution:"Harvard Graduate School of Business Administration"
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Harvard Graduate School of Business Administration
American Marketing Association
58
Springer Fachmedien Wiesbaden
57
Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
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OECD
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Verlag Franz Vahlen
11
Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Chartered Institute of Marketing
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
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4
Pearson Studium
4
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ECONIS (ZBW)
8
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1
Strategic marketing
management
: readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
2
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
3
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
4
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
5
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
6
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
7
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
8
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
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