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~subject:"Marketingmanagement"
~person:"Peter, Jerome Paul"
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Marketingmanagement
Marketing
26
Marketing management
20
Theorie
16
Theory
16
Verbraucherverhalten
10
Consumer behaviour
7
Konsumentenverhalten
7
Management
7
Market research
6
Marktforschung
6
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6
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4
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4
United States
4
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3
Marketingstrategie
3
Unternehmensplanung
3
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2
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2
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2
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1
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16
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16
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4
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English
24
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3
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Peter, Jerome Paul
Kotler, Philip
122
Bruhn, Manfred
92
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
50
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kumar, V.
38
Tomczak, Torsten
38
Kirchgeorg, Manfred
37
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Albers, Sönke
30
Kitchen, Philip J.
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Berndt, Ralph
26
Burmann, Christoph
26
Kuß, Alfred
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Diller, Hermann
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Belz, Christian
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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McGraw-Hill/Irwin series in marketing
3
McGraw-Hill higher education
1
The Irwin series in marketing
1
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ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
7
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1
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
2
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
3
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James Howard
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008735559
Saved in:
4
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
5
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
6
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003189613
Saved in:
7
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James Howard
-
2007
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004861766
Saved in:
8
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
(
contributor
); …
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001738690
Saved in:
9
Marketing
management
:
knowledge
and skills ; [analysis, cases, text, plans]
Peter, Jerome Paul
(
contributor
)
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10004367457
Saved in:
10
Marketing
management
:
knowledge
and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
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