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~subject:"Relationship marketing"
~person:"Van den Poel, Dirk"
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Relationship marketing
Beziehungsmarketing
32
Data Mining
11
Data mining
11
Forecasting model
9
Prognoseverfahren
9
Consumer behaviour
8
Konsumentenverhalten
8
Classification
7
Klassifikation
7
Theorie
6
Theory
6
Call centre
5
Callcenter
5
Computer-assisted marketing
5
Customer acquisition
5
IT-gestütztes Marketing
5
Kundengewinnung
5
Management information system
5
Management-Informationssystem
5
Customer analysis
4
E-Mail
4
E-mail
4
Financial services
4
Finanzdienstleistung
4
Internet marketing
4
Kundenanalyse
4
Online-Marketing
4
Social Web
4
Social web
4
Algorithm
3
Algorithmus
3
Artificial intelligence
3
Customer value
3
Decision tree
3
Entscheidungsbaum
3
Facebook
3
Kundenwert
3
Künstliche Intelligenz
3
Market segmentation
3
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2
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Book / Working Paper
27
Article
5
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Arbeitspapier
27
Working Paper
27
Graue Literatur
25
Non-commercial literature
25
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5
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English
32
Author
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Van den Poel, Dirk
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Grönroos, Christian
33
Hippner, Hajo
33
Smith, Alan D.
33
Svensson, Göran
32
Thaichon, Park
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Kleinaltenkamp, Michael
27
Walsh, Gianfranco
27
Quach, Sara
26
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
European journal of operational research : EJOR
2
Decision support systems : DSS ; the international journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of marketing
1
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ECONIS (ZBW)
32
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1
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
2
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
3
An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction
De Bock, Koen W.
;
Van den Poel, Dirk
-
2011
Persistent link: https://www.econbiz.de/10009240156
Saved in:
4
Improving customer complaint
management
by automatic email classification using linguistic style features as predictors
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
4
,
pp. 870-882
Persistent link: https://www.econbiz.de/10003670799
Saved in:
5
Constrained optimization of data-mining problems to improve model performance : a direct-marketing application
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002717963
Saved in:
6
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
7
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
8
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Information & management : the internat. journal of …
45
(
2008
)
3
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003722273
Saved in:
9
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
10
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
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