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~subject:"United States"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Subject
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United States
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Wettbewerb
58
Distribution channel
57
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
Bayesian inference
52
Social Web
51
Social web
51
Online retailing
46
Online-Handel
46
Einzelhandel
45
Retail trade
45
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
43
Marketingmanagement
43
Relationship marketing
43
pricing
43
Brand
38
Markenartikel
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advertising
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114
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Allenby, Greg M.
6
Chintagunta, Pradeep K.
6
Goldfarb, Avi
6
Tucker, Catherine
4
Bradlow, Eric T.
3
Fader, Peter
3
Iyengar, Radha
3
Narasimhan, Om
3
Rao, Vithala R.
3
Schweidel, David A.
3
Simester, Duncan
3
Singh, Vishal
3
Srinivasan, Kannan
3
Valente, Thomas W.
3
Van Den Bulte, Christophe
3
Xie, Ying
3
Anderson, Eric T.
2
Bronnenberg, Bart J.
2
Chandukala, Sandeep R.
2
Dekimpe, Marnik G.
2
Dotson, Jeffrey P.
2
Gopinath, Shyam
2
Gordon, Brett R.
2
Hansen, Karsten T.
2
Heerde, Harald J. van
2
John, George
2
Kannan, P. K.
2
Kumar, V.
2
Lodish, Leonard M.
2
Manchanda, Puneet
2
Matwyshyn, Andrea M.
2
Mizik, Natalie
2
Narayan, Vishal
2
Park, Young-hoon
2
Rutz, Oliver J.
2
Saunders, Carolyne
2
Shachar, Ron
2
Sriram, S.
2
Stremersch, Stefan
2
Sudhir, K.
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working paper / National Bureau of Economic Research, Inc.
932
Academy of Management journal : AMJ
475
Research policy : policy, management and economic studies of science, technology and innovation
341
NBER working paper series
336
Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
319
Management science : journal of the Institute for Operations Research and the Management Sciences
306
The review of financial studies
285
Journal of business ethics : JOBE
273
Discussion paper series / IZA
264
Strategic management journal
249
The journal of finance : the journal of the American Finance Association
248
Working paper
239
European journal of operational research : EJOR
231
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
231
International journal of hospitality management
226
Harvard business review : HBR
221
Discussion paper / Centre for Economic Policy Research
201
Journal of financial economics
191
Financial management
183
International journal of production research
176
Journal of banking & finance
167
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
162
Journal of financial and quantitative analysis : JFQA
160
SpringerLink / Bücher
159
International journal of production economics
158
Journal of air transport management
158
Journal of economics & management strategy : JEMS
156
Transportation journal : a journal of the Association for Supply Chain Management
152
The journal of portfolio management : a publication of Institutional Investor
148
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
147
Industrial marketing management : the international journal for industrial and high-tech firms
146
California management review
144
Journal of business research : JBR
143
Management international review : mir ; journal of international business
143
The journal of product innovation management : an international publication of the Product Development & Management Association
135
International journal of technology management : IJTM
123
Finance and economics discussion series
122
Public performance & management review
120
Technovation : the international journal of technological innovation, entrepreneurship and technology management
119
Fisher College of Business working paper series
117
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ECONIS (ZBW)
114
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1
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10
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114
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1
The seeds of negativity :
knowledge
and money
Lovett, Mitchell J.
;
Shachar, Ron
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 430-446
Persistent link: https://www.econbiz.de/10009160795
Saved in:
2
Dynamic customer
management
and the value of one-to-one marketing
Khan, Romana
;
Lewis, Michael
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1063-1079
Persistent link: https://www.econbiz.de/10003909105
Saved in:
3
Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
Saved in:
4
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
5
Tailored cheap talk : the effects of privacy policy on ad content and market outcomes
Gardete, Pedro M.
;
Bart, Yakov
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10011951235
Saved in:
6
Category Optimizer : a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system
Sinha, Ashish
;
Sahgal, Anna
;
Mathur, Sharat K.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009736693
Saved in:
7
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
8
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
9
The effects of product line breadth : evidence from the automotive industry
Moreno, Antonio
;
Terwiesch, Christian
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011672603
Saved in:
10
The seeds of dissolution : discrepancy and incoherence in buyer-supplier exchange
Wang, Qiong
;
Kayande, Ujwal
;
Jap, Sandy D.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1109-1124
Persistent link: https://www.econbiz.de/10008821786
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