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Search: person:"Beverland, Michael"
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Konsumentenverhalten
Brand management
18
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New Zealand
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11
Brand
9
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English
18
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Beverland, Michael B.
14
Farrelly, Francis
5
Beverland, Michael
4
Sands, Sean
4
Oppewal, Harmen
3
Cankurtaran, Pinar
2
Dobele, Angela
2
Lim, Elison Ai Ching
2
Lindgreen, Adam
2
Napoli, Julie
2
Ahuvia, Aaron
1
Bove, Liliana L.
1
Chung, Emily
1
Dickinson, Sonia J.
1
Dickinson-Delaporte, Sonia
1
Eckhardt, Giana M.
1
Farrelly, Francis J.
1
Healy, Michael J.
1
Healy, Michael John
1
Kates, Steven M.
1
Loussaïef, Leila
1
Micheli, Pietro
1
Quester, Pascale G.
1
Shankar, Avi
1
Thomas, Samantha L.
1
Vanhamme, Joe͏̈lle
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Westberg, Kate
1
Wijk, Robert van
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Yap, Jo En
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Journal of business research : JBR
3
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2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Business horizons
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
18
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1
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
2
A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Loussaïef, Leila
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
Saved in:
3
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
4
The unintended normalization of gambling : family identity influences on the adoption of harmful consumption practices
Westberg, Kate
;
Beverland, Michael B.
;
Thomas, Samantha L.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 426-443
Persistent link: https://www.econbiz.de/10011791105
Saved in:
5
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
6
How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
Saved in:
7
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
8
Measuring consumer-based brand authenticity
Napoli, Julie
;
Dickinson, Sonia J.
;
Beverland, Michael B.
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1090-1098
Persistent link: https://www.econbiz.de/10010364522
Saved in:
9
Unleashing the animal within : exploring consumers' zoomorphic identity motives
Healy, Michael John
;
Beverland, Michael B.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009733416
Saved in:
10
"Doing privacy" : consumers search for sovereignty through privacy management practices
Yap, Jo En
;
Beverland, Michael B.
;
Bove, Liliana L.
-
2012
Persistent link: https://www.econbiz.de/10009768163
Saved in:
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