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~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Beverland, Michael"
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Beverland, Michael B.
35
Beverland, Michael
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Lindgreen, Adam
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Napoli, Julie
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Industrial marketing management : the international journal for industrial and high-tech firms
10
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4
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4
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2
Journal of macromarketing : examining the interactions among markets, marketing, and society
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2
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ECONIS (ZBW)
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1
Defining design orientation : a field-based discovery approach
Cankurtaran, Pinar
;
Beverland, Michael B.
;
Farrelly, …
- In:
Technovation : an international journal of technical …
131
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014492273
Saved in:
2
A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Loussaïef, Leila
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
Saved in:
3
Animals in our lives : an interactive well-being perspective
Wünderlich, Nancy V.
;
Mosteller, Jill
;
Beverland, …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 646-662
Persistent link: https://www.econbiz.de/10012794247
Saved in:
4
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
5
How to write up case-study methodology sections : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Beverland, …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. A7-A10
Persistent link: https://www.econbiz.de/10013194563
Saved in:
6
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
7
Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean
;
Beverland, Michael B.
;
Campbell, Colin L.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
Saved in:
8
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
9
Loyalty or liability : resolving the consumer fanaticism paradox
Chung, Emily
;
Farrelly, Francis
;
Beverland, Michael B.
; …
- In:
Marketing theory
18
(
2018
)
1
,
pp. 3-30
Persistent link: https://www.econbiz.de/10011825448
Saved in:
10
The unintended normalization of gambling : family identity influences on the adoption of harmful consumption practices
Westberg, Kate
;
Beverland, Michael B.
;
Thomas, Samantha L.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 426-443
Persistent link: https://www.econbiz.de/10011791105
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