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Search: person:"Dörnyei, Krisztina"
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Dörnyei, Krisztina Rita
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Gyulavári, Tamás
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Chrysochou, Polymeros
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Dörnyei, Krisztina R.
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Krystallis, Athanasios
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Lunardo, Renaud
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ECONIS (ZBW)
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Marketing professionals' views on online advertising fraud
Dörnyei, Krisztina Rita
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10012582508
Saved in:
2
When limited edition packages backfire : the role of emotional value, typicality and need for uniqueness
Dörnyei, Krisztina Rita
;
Lunardo, Renaud
- In:
Journal of business research : JBR
137
(
2021
),
pp. 233-243
Persistent link: https://www.econbiz.de/10012665708
Saved in:
3
The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita
;
Krystallis, Athanasios
; …
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
Saved in:
4
Why do not you read the label? : an integrated framework of consumer label information search
Dörnyei, Krisztina R.
;
Gyulavári, Tamás
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10011539802
Saved in:
5
Antecedents of loyalty for food products - investigating the effects of subjective constructs
Gyulavári, Tamás
;
Dörnyei, Krisztina Rita
- In:
Journal of economics and business research
18
(
2012
)
2
,
pp. 43-58
Persistent link: https://www.econbiz.de/10009709069
Saved in:
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