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Elsner, Ralf
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Huchzermeier, Arnd
2
Krafft, Manfred
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Walsh, Gianfranco
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European management journal : publ. twice a year for the Scottish Business School
1
Interfaces : the INFORMS journal on the practice of operations research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Improving referral management by quantifying market mavens’ word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal : publ. twice a year for …
30
(
2012
)
1
,
pp. 74-82
Persistent link: https://www.econbiz.de/10009817053
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2
The 2003 ISMS Practice Prize Winner - Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
Elsner, Ralf
;
Krafft, Manfred
;
Huchzermeier, Arnd
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10006880821
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3
Optimizing Rhenania's Mail-Order Business Through Dynamic Multilevel Modeling (DMLM) - Modeling helps Rhenania, a direct marketer of books, CDs, videos, DVDs, and CD ROMS, to optim...
Elsner, Ralf
;
Krafft, Manfred
;
Huchzermeier, Arnd
- In:
Interfaces : the INFORMS journal on the practice of …
33
(
2003
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10006257236
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