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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
4
Confidence
3
Vertrauen
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Market segmentation
2
Marktsegmentierung
2
Relationship marketing
2
Werbewirkung
2
Werbung
2
advertising
2
trust
2
Befragung
1
Credibility
1
Direct marketing
1
Direktmarketing
1
Economic sociology
1
Emotion
1
Erwartungsbildung
1
Estimation
1
Expectation formation
1
Glaubwürdigkeit
1
Institutional economics
1
Institutionenökonomik
1
Interview
1
Knowledge
1
Knowledge management
1
Knowledge transfer
1
Lost TV show
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
New product development
1
Produktentwicklung
1
Ranking method
1
Ranking-Verfahren
1
Schätzung
1
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Article
4
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3
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3
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1
Book section
1
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1
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English
4
Author
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Grayson, Kent
4
Isaac, Mathew S.
2
Brough, Aaron R.
1
Jain, Dipak
1
Ruiz, Dirk
1
Shulman, David
1
Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
4
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1
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
Saved in:
2
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
3
Subproblem decomposition : an exploratory research method for effective incremental new product development
Ruiz, Dirk
;
Jain, Dipak
;
Grayson, Kent
- In:
The journal of product innovation management : an …
29
(
2012
)
3
,
pp. 385-404
Persistent link: https://www.econbiz.de/10009559969
Saved in:
4
Indexicality and the verification function of irreplaceable possessions : a semiotic analysis
Grayson, Kent
;
Shulman, David
-
2009
Persistent link: https://www.econbiz.de/10003784618
Saved in:
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