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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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B-to-B-Marketing
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Business-to-business marketing
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Customer value
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Marketing management
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Marketingmanagement
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Haas, Alexander
7
Eggert, Andreas
4
Terho, Harri
4
Ulaga, Wolfgang
4
Corsaro, Daniela
2
Snehota, Ivan
2
Bowen, Melanie
1
Böhm, Eva
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Lai-Bennejean, Christine
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Industrial marketing management : the international journal for industrial and high-tech firms
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
7
Journal of business economics : JBE
5
Jahrbuch der Absatz- und Verbrauchsforschung
4
Marketing : ZFP ; journal of research and management
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
Harvard-Business-Manager : das Wissen der Besten
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
SpringerLink / Bücher
3
DIW Berlin: Politikberatung kompakt
2
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
Grundlagen des CRM : Konzepte und Gestaltung
2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
2
Journal of personal selling & sales management : JPSSM
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Schriften zum innovativen Marketing
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Beziehungsmarketing und CRM erfolgreich realisieren
1
Business Logistics in Modern Management
1
CESifo Forum
1
CESifo forum : a quarterly journal on European issues
1
DIW Berlin Discussion Paper
1
DIW Discussion Papers
1
Department of Economics discussion paper series / University of Oxford
1
Der Betrieb
1
Der moderne Verbraucher - neue Befunde zum Einkaufsverhalten
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Digitalisierung im Vertrieb : Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion papers / CEPR
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
Edition Sales Excellence
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Essentials
1
European Banking Center discussion paper
1
European Journal of Marketing
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ECONIS (ZBW)
5
OLC EcoSci
2
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1
Social media in B2B sales : why and when does salesperson social media usage affect salesperson performance?
Bowen, Melanie
;
Lai-Bennejean, Christine
;
Haas, Alexander
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 166-182
Persistent link: https://www.econbiz.de/10013194594
Saved in:
2
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
3
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
4
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
5
Creating value in business relationships : the role of sales
Haas, Alexander
;
Snehota, Ivan
;
Corsaro, Daniela
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10009513214
Saved in:
6
Creating value in business relationships: The role of sales
Haas, Alexander
;
Snehota, Ivan
;
Corsaro, Daniela
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10009830719
Saved in:
7
‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-186
Persistent link: https://www.econbiz.de/10009830727
Saved in:
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