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Search: person:"Jacobs, Laurence W."
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Jacobs, Laurence W.
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Samli, A. Coskun
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Wills, James R.
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Ghymn, Kyung-il
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International marketing ; Vol. 2
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International marketing review
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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1
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
2
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
3
Internationalization of domestic product life cycles: An exploration of causality
Jacobs, Laurence W.
;
Wills, James R.
;
Coskun Samli, A.
; …
- In:
International marketing review
14
(
1997
)
1
,
pp. 75
Persistent link: https://www.econbiz.de/10006316542
Saved in:
4
Pricing practices of American multinational firms : standardization vs. localization dichotomy
Samli, A. Coskun
- In:
Journal of global marketing
8
(
1994
)
2
,
pp. 51-73
Persistent link: https://www.econbiz.de/10001178338
Saved in:
5
Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers
Ghymn, Kyung-il
;
Jacobs, Laurence W.
- In:
International marketing review
10
(
1993
)
4
,
pp. 4-14
Persistent link: https://www.econbiz.de/10006355101
Saved in:
6
Step two in benefit segmentation : learning the benefits realized by major travel markets
Woodside, Arch G.
- In:
Journal of travel research : a quarterly publication of …
24
(
1985
)
1
,
pp. 7-13
Persistent link: https://www.econbiz.de/10001027837
Saved in:
7
Advertising and promotion for retailing : text and cases
JACOBS, LAURENCE W.
-
1972
Persistent link: https://www.econbiz.de/10004553277
Saved in:
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