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~subject:"Diversifikation"
~subject:"Markenführung"
~accessRights:"restricted"
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Diversifikation
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Restaurant industry
29
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26
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26
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11
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Jang, Soocheong
5
Jeong, EunHa
1
Ju, Yongwook
1
Kim, Heewon
1
Park, Kwangmin
1
Seo, Soobin
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International journal of hospitality management
3
International journal of contemporary hospitality management
2
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ECONIS (ZBW)
5
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1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
3
Do coffee chains have strategic superiority? : an examination of the intra-regional and size strategies of coffee chains
Park, Kwangmin
;
Jang, Soocheong
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013363248
Saved in:
4
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
5
Heuristic evaluation of healthy menus : examining the effect of brand image congruity
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
29
(
2017
)
10
,
pp. 2514-2534
Persistent link: https://www.econbiz.de/10011777063
Saved in:
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