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Search: person:"Kim, Eunjin"
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Advertising
6
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6
Advertising effects
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
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Social web
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Credibility
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Advertising planning
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Arbeitsuche
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Austauschtheorie
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Body size
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English
21
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Kim, Eunjin
22
Ratneshwar, Srinivasan
5
Shoenberger, Heather
5
Lee, Byungtae
4
Muralidharan, Sidharth
3
Ghosh Chowdhury, Tilottama
2
Kwon, Eunseon
2
Thorson, Esther
2
Chatterjee, Swarn
1
Choi, Sung In
1
Duffy, Margaret
1
Hanna, Sherman D.
1
Johnson, Erika K.
1
Kim, Eunjin (Anna)
1
Kyu Kim, Young
1
La Ferle, Carrie
1
Lee, Bora
1
Lee, Pillwoo
1
Lee, Yong-Ho
1
Lindamood, Suzanne
1
Micu, Camelia
1
Reeves, William
1
Roesler, Erin
1
Sun, Yuan
1
Yim, Mark Yi-Cheon
1
Yoon, Hye Jin
1
Yoon, Sungjun
1
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International Institute of Social and Economic Sciences
1
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International journal of advertising : the review of marketing communications
3
Journal of advertising
3
Decision support systems : DSS ; the international journal
2
Electronic commerce research and applications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of Research in Interactive Marketing
1
Journal of business research : JBR
1
Journal of career development
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Proceedings of International Academic Conferences
1
Psychology & marketing
1
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ECONIS (ZBW)
19
OLC EcoSci
2
RePEc
1
Other ZBW resources
1
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1
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
2
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
3
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
4
Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather
;
Kim, Eunjin
;
Sun, Yuan
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
Saved in:
5
Under the influence : social media influencers' impact on response to corporate reputation advertising
Kim, Eunjin
;
Duffy, Margaret
;
Thorson, Esther
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10012584571
Saved in:
6
The role of emotion in job search behavior among college students
Kim, Eunjin
;
Lee, Bora
- In:
Journal of career development
49
(
2022
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013175894
Saved in:
7
The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence
Kim, Eunjin
;
Muralidharan, Sidharth
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 452-466
Persistent link: https://www.econbiz.de/10012495780
Saved in:
8
#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Shoenberger, Heather
;
Kim, Eunjin
;
Johnson, Erika K.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012293508
Saved in:
9
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
10
"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention...
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 704-730
Persistent link: https://www.econbiz.de/10012200314
Saved in:
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