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Search: person:"Kirk L. Wakefield"
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Wakefield, Kirk L.
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1
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ECONIS (ZBW)
9
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1
Have we got a deal for you : do you want the good news or bad news first?
Wakefield, Kirk Lee
;
Raghubir, Priya
;
Inman, J. Jeffrey
- In:
Journal of service research
26
(
2023
)
2
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014246209
Saved in:
2
An examination of construal effects on price perceptions in the advance selling of experience services
Wakefield, Lane T.
;
Wakefield, Kirk L.
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 235-248
Persistent link: https://www.econbiz.de/10011855806
Saved in:
3
Retrospective: the importance of servicescapes in leisure service settings
Wakefield, Kirk L.
;
Blodgett, Jeffrey
- In:
The journal of services marketing
30
(
2016
)
7
,
pp. 686-691
Persistent link: https://www.econbiz.de/10011590914
Saved in:
4
How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall
Baker, Julie
;
Wakefield, Kirk L.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 791-806
Persistent link: https://www.econbiz.de/10009679036
Saved in:
5
Affective intensity and sponsor identification
Wakefield, Kirk L.
;
Bennett, Gregg
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 99-111
Persistent link: https://www.econbiz.de/10008665413
Saved in:
6
Planning to make unplanned purchases? : the role of in‐store slack in budget deviation
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 264-278
Persistent link: https://www.econbiz.de/10003997848
Saved in:
7
Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 34-47
Persistent link: https://www.econbiz.de/10008822110
Saved in:
8
Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 27-52
Persistent link: https://www.econbiz.de/10003857389
Saved in:
9
Cross-functional interface and disruption in CRM projects : is marketing from Venus and information systems from Mars?
Cooper, Marjorie J.
;
Gwin, Carol F.
;
Wakefield, Kirk L
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 292-299
Persistent link: https://www.econbiz.de/10003704463
Saved in:
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