Hansen, Ann-Kristin; Joseph, Kissan; Krafft, Manfred - In: Business research : BuR ; official open access journal … 1 (2008) 1, pp. 94-104
Perspective, Marketing Science, 17 (2): 107-123.
Krafft, Manfred (1999): An Empirical Investigation of the
Antecedents of Sales … Force Control Systems, Journal of
Marketing, 63 (3): 120-134.
Krafft, Manfred, Sönke Albers, and Rajiv Lal (2004): Rela …