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Search: person:"Pitt, Leyland F."
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Consumer behaviour
31
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29
Brand management
23
Markenführung
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Marketingmanagement
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English
184
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Pitt, Leyland F.
278
Berthon, Pierre R.
67
Berthon, Pierre
43
Watson, Richard T.
30
Caruana, Albert
22
Nel, Deon
20
Ewing, Michael T.
17
Morris, Michael H.
17
Plangger, Kirk
16
Kietzmann, Jan
15
Parent, Michael
15
Campbell, Colin
12
Robson, Karen
12
McCarthy, Ian P.
10
Chan, Anthony
9
Campbell, Colin L.
8
Vella, Joseph
8
Ewing, Michael
7
Hulbert, James M.
7
Robertson, Jeandri
7
Zinkhan, George M.
7
Berthon, Jean-Paul
6
Chakrabarti, Ronika
6
Ferreira, Caitlin
6
Leong, Elaine K.F.
6
Mills, Adam J.
6
Sattari, Setayesh
6
Abratt, Russell
5
Hannah, David
5
Reyneke, Mignon
5
Steyn, Peter
5
Treen, Emily
5
Ferguson, Sarah Lord
4
Heerden, Gené van
4
Pitt, Leyland F
4
Sands, Sean
4
Spyropoulou, Stavroula
4
Bakkeland, Gunnar
3
Barnes, Bradley R.
3
Boon, Edward
3
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Published in...
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Business horizons
40
Industrial marketing management : the international journal for industrial and high-tech firms
11
Business Horizons
8
International journal of wine business research : IJWBR
8
Journal of advertising research
8
Journal of business research : JBR
8
Journal of financial services marketing : JFSM
7
Journal of general management
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
AMS review : official publication of the Academy of Marketing Science
5
European Journal of Marketing
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing education : JME
5
European journal of marketing : EJM
4
Journal of Business Research
4
Journal of Managerial Psychology
4
Journal of managerial psychology
4
California management review
3
California management review : CMR
3
International review of entrepreneurship : IRE
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Operations research, Management science : OR MS ; the international literature digest
3
South African Journal of Business Management
3
Corporate communications : an international journal
2
Journal of Service Management
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of strategic management education : JSME
2
MIT sloan management review
2
Management international review : mir ; journal of international business
2
Marketing Intelligence & Planning
2
The Oxford handbook of management information systems : critical perspectives and new directions
2
The international journal of bank marketing : IJBM
2
The international journal of human resource management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
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ECONIS (ZBW)
155
OLC EcoSci
84
Other ZBW resources
22
RePEc
16
EconStor
3
USB Cologne (EcoSocSci)
2
BASE
1
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Showing
51
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283
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51
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
52
App service : how do consumers perceive the quality of financial service apps on smart devices?
Treen, Emily
;
Pitt, Leyland F.
;
Bredican, John
; …
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10011799595
Saved in:
53
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
54
But you promised! : managing consumers’ psychological contracts
Hannah, David
;
Treen, Emily
;
Pitt, Leyland F.
;
Berthon, …
- In:
Business horizons
59
(
2016
)
4
,
pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
Saved in:
55
Using simulations in the marketing classroom
Kietzmann, Jan
;
Pitt, Leyland F.
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 71-72
Persistent link: https://www.econbiz.de/10011537297
Saved in:
56
Evidence from a large sample on the effects of group size and decision-making time on performance in a marketing simulation game
Treen, Emily
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011537317
Saved in:
57
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele
;
Berthon, Pierre R.
;
Edelman, Linda
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
Saved in:
58
No joke : understanding public sentiment toward selling and salespeople through cartoon analysis
Wiid, Ria
;
Grant, Philip Stanley
;
Mills, Adam J.
;
Pitt, …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 171-193
Persistent link: https://www.econbiz.de/10011495060
Saved in:
59
Aesthetics, ephemerality and the luxury of wine
Pitt, Leyland F.
(
ed.
);
Berthon, Pierre R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011590128
Saved in:
60
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
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