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Search: person:"Staelin, Richard"
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Staelin, Richard
115
Boulding, William
23
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Lee, Eunkyu
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Marketing Science
19
Journal of marketing research : JMR
13
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Journal of Consumer Research
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OLC EcoSci
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ECONIS (ZBW)
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1
Vertical versus horizontal variance in online reviews and their impact on demand
Lee, Nah Youn
;
Bollinger, Bryan
;
Staelin, Richard
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 130-154
Persistent link: https://www.econbiz.de/10013474557
Saved in:
2
Competition and the regulation of fictitious pricing
Staelin, Richard
;
Urbany, Joel E.
;
Ngwe, Donald
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 826-846
Persistent link: https://www.econbiz.de/10014432716
Saved in:
3
Consumer sophistication, word-of-mouth and "false" promotions
Deng, Yiting
;
Staelin, Richard
;
Wang, Wei
;
Boulding, William
- In:
Journal of economic behavior & organization : JEBO
152
(
2018
),
pp. 98-123
Persistent link: https://www.econbiz.de/10011986347
Saved in:
4
Do we really need to change the decision maker? : counterintuitive escalation of commitment results in real options contexts
Boulding, William
;
Guha, Abhijit
;
Staelin, Richard
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3459-3472
Persistent link: https://www.econbiz.de/10011760513
Saved in:
5
The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
Saved in:
6
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
7
Distribution channels
Staelin, Richard
;
Lee, Eunkyu
- In:
The history of marketing science
,
(pp. 261-287)
.
2014
Persistent link: https://www.econbiz.de/10010415810
Saved in:
8
A "meta-analysis" of multibrand, multioutlet channel systems
Lee, Eunkyu
;
Staelin, Richard
;
Yoo, Weon Sang
;
Du, Rex …
- In:
Management science : journal of the Institute for …
59
(
2013
)
9
,
pp. 1950-1969
Persistent link: https://www.econbiz.de/10010194864
Saved in:
9
Editorial-Marketing Science: A Strategic Review
Chintagunta, Pradeep
;
Hanssens, Dominique
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10010071029
Saved in:
10
A "Meta-Analysis" of Multibrand, Multioutlet Channel Systems
Lee, Eunkyu
;
Staelin, Richard
;
Yoo, Weon Sang
;
Du, Rex
- In:
Management science : journal of the Institute for …
59
(
2013
)
9
,
pp. 1950-1969
Persistent link: https://www.econbiz.de/10010178618
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