Chou, Yu-Jen; Lo, Shao-Kang; Teng, Ching-I - In: International Journal of E-Business Research (IJEBR) 10 (2014) 4, pp. 1-16
Players of massively multiplayer online role-playing games (MMORPG) frequently select avatars of the opposite gender, a phenomenon known as gender swapping. While this phenomenon is widely recognized, little is known about the underlying reasons. This study thus examines why players use...