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Search: person:"Varki, Sajeev"
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Varki, Sajeev
6
Besharat, Ali
2
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Kull, Alexander J.
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Langan, Ryan
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Liu, Dong
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Rust, Roland T.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The spillover effect of product recalls on competitors' market value : the role of corporate product reliability
Liu, Dong
;
Varki, Sajeev
- In:
Journal of business research : JBR
137
(
2021
),
pp. 452-463
Persistent link: https://www.econbiz.de/10012665730
Saved in:
2
I see me : the role of observer imagery in reducing consumer transgressions
Saine, Ruby
;
Kull, Alexander J.
;
Besharat, Ali
;
Varki, …
- In:
Journal of business ethics : JBE
168
(
2021
)
4
,
pp. 721-732
Persistent link: https://www.econbiz.de/10012436277
Saved in:
3
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
4
The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan
;
Besharat, Ali
;
Varki, Sajeev
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
Saved in:
5
Using the conditional grade-of-membership model to assess judgment accuracy
Cooil, Bruce
;
Varki, Sajeev
- In:
Psychometrika
68
(
2003
)
3
,
pp. 453-471
Persistent link: https://www.econbiz.de/10005381633
Saved in:
6
Rising from the ashes of advertising
Rust, Roland T.
;
Varki, Sajeev
- In:
Journal of Business Research
37
(
1996
)
3
,
pp. 173-181
Persistent link: https://www.econbiz.de/10005465846
Saved in:
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