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Search: person:"Viswanathan, Madhubalan"
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Konsumentenverhalten
Subsistence economy
33
Subsistenzwirtschaft
33
Consumer behaviour
28
Market research
14
Marktforschung
14
Developing countries
11
Entwicklungsländer
11
Entrepreneurship
10
Entrepreneurship approach
10
USA
10
United States
10
Analphabetismus
9
Illiteracy
9
India
9
Indien
9
Armut
7
Messung
7
Nachhaltige Entwicklung
7
Poverty
7
Sustainable development
7
poverty
7
Marketing management
6
Marketingmanagement
6
Measurement
6
Theorie
6
Theory
6
Armutsbekämpfung
5
Business start-up
5
Experiment
5
Poverty reduction
5
Product information
5
Produktinformation
5
Unternehmensgründung
5
subsistence marketplaces
5
Feldforschung
4
Field research
4
Low income
4
Niedrigeinkommen
4
Scientific method
4
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Undetermined
6
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Article
16
Book / Working Paper
12
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Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Aufsatzsammlung
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Conference proceedings
1
Konferenzschrift
1
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Language
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English
28
Author
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Viswanathan, Madhu
28
Gau, Roland
6
Childers, Terry L.
3
Rosa, Jose Antonio
3
Harris, James
2
Sridharan, Srinivas
2
Adkins, Natalie Ross
1
Bossarte, Robert M.
1
Brister, Teri
1
Chaturvedi, Avinish
1
Christensen, Lisa Jones
1
Crosby, Elizabeth
1
Drenten, Jenna
1
Elaydi, Raed
1
Farrell, Justine Rapp
1
Gajendiran, S.
1
Goreczny, Ashley
1
Hastak, Manoj
1
Hill, Ronald Paul
1
Holland, Deborah L.
1
Jae, Haeran
1
Johnson, Michael R.
1
Khare, Apoorv
1
Machin, Jane E.
1
Martik, Maria
1
Mirabito, Ann M.
1
Mulder, Mark
1
Nagaraj, Sanjay
1
Narayanan, Sunder
1
Riemer, Hila
1
Ritchie, Robin
1
Rosa, José da
1
Shultz, Clifford J.
1
Sreekumar, Arun
1
Sudman, Seymour
1
Torelli, Carlos
1
Torelli, Carlos J.
1
Umashankar, Nita
1
Varman, Rohit
1
Venkatesan, R.
1
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
8
Journal of business research : JBR
4
Advances in international management
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Education in the Asia-Pacific region : issues, concerns prospects
1
Handbook of consumer psychology
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Marketing theory
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The journal of consumer marketing
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
28
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1
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10
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28
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1
Conversations about conducting marketing research in mental health
Machin, Jane E.
;
Brister, Teri
;
Bossarte, Robert M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
6
,
pp. 569-578
Persistent link: https://www.econbiz.de/10013399751
Saved in:
2
Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu
;
Umashankar, Nita
;
Sreekumar, Arun
; …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
Saved in:
3
Subsistence marketplaces : challenges and opportunities
Viswanathan, Madhu
;
Elaydi, Raed
;
Gau, Roland
; …
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10012534191
Saved in:
4
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
5
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
6
Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
Saved in:
7
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
8
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
9
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982068
Saved in:
10
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
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