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Marktforschung
Motivation
9
Ernest Dichter
6
Verbraucher
6
Dichter, Ernest
4
Market research
4
Motivforschung
4
History of economic thought
3
Management
3
Marketing
3
Psychologie
3
Verbraucherverhalten
3
Vereinigte Staaten
3
Ökonomische Ideengeschichte
3
Absatzpolitik
2
Betriebsführung
2
Consumer behaviour
2
Konsumentenverhalten
2
Motivationspsychologie
2
Werbepsychologie
2
Werbung
2
1946-1991
1
1950-1970
1
Arbeitspsychologie
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Aufsatzsammlung
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Autobiographie
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Beeinflussung
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Betriebsleiter
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Biographie
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East-West relations
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Erfolg
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Forschung
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Frau
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Grossbritannien
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Großbritannien
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Hand- und Lehrbücher, Nachschlagewerke
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English
3
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German
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Dichter, Ernest
6
Schwarzkopf, Stefan
2
Führer, Christian
1
Gries, Rainer
1
Tadajewski, Mark
1
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International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
Israel Management Center
1
Seminar "Motivation Research", October 1961
1
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Handbuch der Marktforschung
1
Journal of historical research in marketing
1
Management & organizational history : MOH
1
Research in marketing : an annual compilation of research
1
Troost-Schriftenreihe
1
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ECONIS (ZBW)
8
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1
Ernest
Dichter
: zum 100. Geburtstag des Vaters der Motivforschung
Führer, Christian
- In:
Handbuch der Marktforschung
,
(pp. 18-23)
.
2007
Persistent link: https://www.econbiz.de/10003536368
Saved in:
2
Promoting the consumer society :
Ernest
Dichter
, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Saved in:
3
Ernest
Dichter
and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on
Ernest
Dicht...
Schwarzkopf, Stefan
(
ed.
);
Gries, Rainer
(
contributor
); …
-
2010
-
1. publ.
"Contextualizing
Ernest
Dichter
within modern consumer culture and the rise of psychological approaches to post …
Persistent link: https://www.econbiz.de/10008651345
Saved in:
4
"Culture" and the limits of innovation in marketing:
Ernest
Dichter
, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan
- In:
Management & organizational history : MOH
2
(
2007
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
Saved in:
5
Das große Buch der Kaufmotive
Dichter, Ernest
-
1981
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000070009
Saved in:
6
Zehn neue Leitgedanken in der Mediaforschung
Dichter, Ernest
-
1962
Persistent link: https://www.econbiz.de/10002065694
Saved in:
7
Interpretative versus descriptive research
Dichter, Ernest
- In:
Research in marketing : an annual compilation of research
1
(
1978
),
pp. 53-77
Persistent link: https://www.econbiz.de/10002065607
Saved in:
8
Motivation research
Dichter, Ernest
(
contributor
)
-
19XX
Persistent link: https://www.econbiz.de/10003190006
Saved in:
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