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International marketing
26
Internationales Marketing
26
Brand management
7
Consumer behaviour
7
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Markenführung
7
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Hongkong
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Delener, Nejdet
2
Gabrielsson, Mika
2
Herbig, Paul A.
2
Kaynak, Erdener
2
Akinci, Serkan
1
Aksoy, Safak
1
Atilgan, Eda
1
Chan, C. F.
1
Chan, Tsang-sing
1
Chen, Ivy
1
Chu-Weininger, Ming Ying Lisa
1
Cleff, Thomas
1
Czarnecka, Barbara
1
Day, Ken
1
Dursun-Kilic, Turkan
1
Gabrielsson, Peter
1
Gelbrich, Katja
1
Ghauri, Pervez N.
1
Gisbergen, Marnix S. van
1
Green, Robert T.
1
Gäthke, Daniel
1
Harcar, Talha
1
Herbern, Stig M.
1
Katzenstein, Herbert
1
Keles, Serap
1
Ketelaar, Paul E.
1
Kilic, Ceyhan
1
Köksal, Mehmet Haluk
1
Larsen, Trina L.
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Linssen, Lisbeth
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Maesen, Stijn
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Martinez, César Javier Sepúlveda
1
Milewicz, John
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Miller, Joseph C.
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Nowak, Jan
1
Obaidi, Zuhair al-
1
Pahud de Mortanges, Charles F.
1
Panibratov, Andrej Ju.
1
Pegan, Giovanna
1
Solberg, Carl Arthur
1
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Journal of euromarketing
Journal of business research : JBR
134
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of marketing
76
Business horizons
58
Europäische Hochschulschriften / 5
58
SpringerLink / Bücher
58
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
51
Working paper / National Bureau of Economic Research, Inc.
48
European journal of marketing : EJM
44
International business review : the official journal of the European International Business Academy
44
NBER working paper series
39
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
38
Advances in international marketing
37
NBER Working Paper
34
Journal of international consumer marketing
33
Esomar congress
32
Energy economics
31
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
31
Management international review : mir ; journal of international business
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
29
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Journal of the Academy of Marketing Science
27
Handbook of research in international marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
24
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
24
Arbeitspapier / Institut für Marketing, Universität Mannheim
23
Marketing : ZFP ; journal of research and management
22
The journal of business & industrial marketing
22
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
21
IO-Management-Zeitschrift
21
International journal of forecasting
21
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ECONIS (ZBW)
26
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1
A comparative cross-national examination of online investment promotion
Nowak, Jan
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011633978
Saved in:
2
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha
;
Kaynak, Erdener
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Saved in:
3
Global consumer culture positioning : the use of global consumer culture positioning appeals across four European countries
Czarnecka, Barbara
;
Keles, Serap
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 59-67
Persistent link: https://www.econbiz.de/10010497693
Saved in:
4
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
5
Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
Saved in:
6
International branding : a framework for classification and analysis
Solberg, Carl Arthur
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 5-21
Persistent link: https://www.econbiz.de/10010504731
Saved in:
7
The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
Ketelaar, Paul E.
;
Maesen, Stijn
;
Linssen, Lisbeth
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 5-23
Persistent link: https://www.econbiz.de/10010127921
Saved in:
8
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
9
How many Europes are there? : an economic and cultural segmentation of the European market
Dursun-Kilic, Turkan
;
Kilic, Ceyhan
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 136-152
Persistent link: https://www.econbiz.de/10009728875
Saved in:
10
How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas
;
Martinez, César Javier Sepúlveda
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009549045
Saved in:
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