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~isPartOf:"Journal of business research : JBR"
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International marketing
102
Internationales Marketing
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Consumer behaviour
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Absatz
29
Brand management
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Markenführung
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Laroche, Michel
10
Diamantopoulos, Adamantios
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Cleveland, Mark
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Javalgi, Rajshekhar G.
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Bartikowski, Boris
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Halkias, Georgios
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Martin, Silvia L.
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Navarro García, Antonio
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Teng, Lefa
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Arenas-Gaitán, Jorge
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Arslanagic-Kalajdzic, Maja
2
Boso, Nathaniel
2
Brettel, Malte
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Cardinali, Silvio
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Craig, C. S.
2
Douglas, Susan P.
2
Engelen, Andreas
2
Jebarajakirthy, Charles
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Kaynak, Erdener
2
Ko, Eunju
2
Micevski, Milena
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Rey-Moreno, Manuel
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Rondán-Cataluña, F. Javier
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Samiee, Saeed
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Samli, A. Coskun
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Sharma, Piyush
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Wagner, Udo
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Walsh, Gianfranco
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Ahammad, Mohammad F.
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Akaak, Isjmael P.
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Akdeniz, M. Billur
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Global Marketing Conference <2012, Seoul>
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Journal of business research : JBR
International marketing review
135
Journal of international marketing
122
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111
Journal of marketing
77
Business horizons
58
Europäische Hochschulschriften / 5
58
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
51
Working paper / National Bureau of Economic Research, Inc.
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European journal of marketing : EJM
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International business review : the official journal of the European International Business Academy
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NBER working paper series
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
38
Advances in international marketing
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NBER Working Paper
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Journal of international consumer marketing
33
Esomar congress
32
Energy economics
31
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Management international review : mir ; journal of international business
30
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
29
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Journal of the Academy of Marketing Science
27
Handbook of research in international marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
24
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
24
Arbeitspapier / Institut für Marketing, Universität Mannheim
23
Marketing : ZFP ; journal of research and management
22
The journal of business & industrial marketing
22
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
21
IO-Management-Zeitschrift
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International journal of forecasting
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ECONIS (ZBW)
134
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1
Peak sales time prediction in new product sales : can a product manager rely on it?
Krishnan, Trichy V.
;
Feng, Shanfei
;
Jain, Dipak
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014332163
Saved in:
2
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
3
Continuous techno-training and business-to-business salesperson success : how boosting techno-efficacy enhances sales effort and performance
Rayburn, Steven W.
;
Badrinarayanan, Vishag
;
Anderson, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 66-78
Persistent link: https://www.econbiz.de/10012590168
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
6
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
7
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
8
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
9
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
10
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
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