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Distribution channel
24
Vertriebsweg
24
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1
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1
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1
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International marketing ; Vol. 3
6
Explanatory frameworks : economics, geography, social analysis
4
Marketing-mix strategies - distribution strategy and pricing strategy
4
Relational and functional integration
3
International marketing ; Vol. 1
1
International marketing ; Vol. 2
1
Michael Porter ; Vol. 1
1
Operational integration
1
Supply chain planning : quantitative decision support and advanced planning solutions
1
The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
24
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1
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
Pellegrini, Luca
(
contributor
); …
-
2012
-
[Nachdr. der Ausg.] 1980
Persistent link: https://www.econbiz.de/10009624676
Saved in:
2
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
3
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
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4
Organizing and managing channels of distribution
Frazier, Gary L.
-
2009
Persistent link: https://www.econbiz.de/10003836378
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5
Strategic integration in industrial distribution channels : managing the interfirm relationship as a strategic asset
Johnson, Jean L.
-
2009
Persistent link: https://www.econbiz.de/10003836382
Saved in:
6
Multichannel marketing : mindset and program development
Weinberg, Bruce D.
;
Parise, Salvatore
;
Guinan, Patricia J.
-
2009
Persistent link: https://www.econbiz.de/10003836423
Saved in:
7
A distribution services appraoch for developing effective competitive strategies against "big box" retailers
Barber, Clifford S.
;
Tietje, Brian C.
-
2009
Persistent link: https://www.econbiz.de/10003836430
Saved in:
8
Vendor-managed inventory and the effect of channel power
Bichescu, Bogdan C.
;
Fry, Michael J.
- In:
Supply chain planning : quantitative decision support …
,
(pp. 247-280)
.
2009
Persistent link: https://www.econbiz.de/10003826001
Saved in:
9
The bullwhip effect in supply chains
Lee, Hau Leung
;
Padmanabhan, V. T.
;
Whang, Seungjin
-
2008
Persistent link: https://www.econbiz.de/10003726957
Saved in:
10
Are channels of distribution what the textbooks say?
McVey, Phillip
-
2008
Persistent link: https://www.econbiz.de/10003727049
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