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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Search: subject:"Advertising"
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Werbewirkung
215
Advertising effects
214
Advertising
183
Werbung
182
Consumer behaviour
113
Konsumentenverhalten
113
Internet marketing
65
Online-Marketing
65
USA
48
United States
48
Brand management
37
Markenführung
37
Brand image
34
Markenimage
34
Product Placement
33
Product placement
33
advertising
27
Children
25
Gender
25
Geschlecht
25
Kinder
25
Psychology of advertising
23
Werbepsychologie
23
Fernsehwerbung
22
Social Web
22
Social web
22
Television advertising
22
Advertising planning
21
Brand
21
Markenartikel
21
Target group
21
Werbeplanung
21
Zielgruppe
21
Comparison
18
International marketing
18
Internationales Marketing
18
Vergleich
18
Sponsoring
17
Sponsorship
17
Viral marketing
16
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Undetermined
137
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Article
324
Book / Working Paper
5
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Article in journal
328
Aufsatz in Zeitschrift
328
Conference paper
15
Konferenzbeitrag
15
Collection of articles of several authors
5
Sammelwerk
5
Konferenzschrift
2
Conference proceedings
1
Systematic review
1
Übersichtsarbeit
1
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English
328
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1
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Pelsmacker, Patrick de
11
Taylor, Charles Raymond
10
Dens, Nathalie
9
Eisend, Martin
9
Smit, Edith G.
8
Mueller, Barbara
7
Reijmersdal, Eva A. van
7
Armstrong, Jon Scott
5
Chang, Chingching
5
Chang, Chun-tuan
5
Cheong, Yunjae
5
Diehl, Sandra
5
Kim, Kihan
5
Rossiter, John R.
5
Rozendaal, Esther
5
Bergkvist, Lars
4
Bernritter, Stefan F.
4
Buijzen, Moniek
4
Geuens, Maggie
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Terlutter, Ralf
4
Till, Brian
4
Wilcox, Gary B.
4
Yoon, Hye Jin
4
Andras, Trina Larsen
3
Carlson, Les
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Chang, Chun-Tuan
3
Choi, Hojoon
3
Choi, Sejung Marina
3
Grau, Stacy Landreth
3
Ham, Chang-Dae
3
Hartmann, Patrick
3
Hudders, Liselot
3
Huh, Jisu
3
Knoll, Johannes
3
Ko, Eunju
3
Lee, Yu-kang
3
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Institution
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Advertising Effectiveness Research Forum <1998>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
655
Journal of advertising research
514
Journal of advertising : official publication of the American Academy of Advertising
354
Journal of marketing communications
309
Journal of retailing and consumer services
293
SpringerLink / Bücher
288
International journal of advertising : the review of marketing communications
263
International journal of internet marketing and advertising : IJIMA
219
Psychology & marketing
214
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
154
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of international marketing
132
Journal of promotion management : innovations in planning and applied research
132
Marketing Science
128
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
122
Springer eBook Collection
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
114
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
NBER working paper series
99
The journal of brand management : an international journal
99
Information systems research : ISR
95
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
95
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ECONIS (ZBW)
328
USB Cologne (EcoSocSci)
1
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1
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
2
Advertising
to the masses : the effects of crowding on the attention to place-based
advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
3
Media generations and their
advertising
attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
4
The impact of creative media
advertising
on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
5
The power of e-WOM using the hashtag : focusing on SNS
advertising
of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
6
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
7
Exploring antecedents of attitudes and skepticism towards pharmaceutical
advertising
and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
8
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
9
How
advertising
literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
10
Disentangling location-based
advertising
: the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
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