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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Brand image"
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Search: subject:"Advertising"
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Brand image
Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
USA
80
United States
80
Consumer behaviour
73
Konsumentenverhalten
73
Psychology of advertising
48
Werbepsychologie
48
Target group
32
Zielgruppe
32
Internet marketing
29
Online-Marketing
29
Fernsehwerbung
27
Television advertising
27
Markenimage
24
Experiment
23
Computerspiel
22
Creativity
22
Kreativität
22
Video game
22
Advertising planning
20
Children
20
Kinder
20
Werbeplanung
20
Product Placement
19
Product placement
19
Empirical method
17
Empirische Methode
17
Green marketing
15
Öko-Marketing
15
Advertising industry
14
Forschung
14
Gewalt
14
Print advertising
14
Printwerbung
14
Research
14
Violence
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Dahlén, Micael
2
McQuarrie, Edward F.
2
Phillips, Barbara J.
2
Varki, Sajeev
2
Ashley, Christy
1
Beverland, Michael B.
1
Bhatnagar, Namita
1
Burton, Scot
1
Carlson, Les
1
Cauberghe, Verolien
1
Cervellon, Marie-Cécile
1
Choi, Yung Kyun
1
Defever, Christine
1
Delbaere, Marjorie
1
Eisend, Martin
1
Folse, Judith Anne Garretson
1
Fowler, Kendra
1
Friberg, Lars
1
Gnoth, Juergen
1
Griffin, W. Glenn
1
Grigsby, Jamie L.
1
Halkias, Georgios
1
Jewell, Robert D.
1
Kim, Jooyoung
1
Kokkinaki, Flora
1
Ku, Hsuan-hsuan
1
Kuo, Chien-chih
1
Lee, Sung mi
1
Li, Hairong
1
Lindgreen, Adam
1
Marko, Bernhard
1
Martin, Brett A. S.
1
Mau, Gunnar
1
Morris, Jon D.
1
Muehling, Darrel D.
1
Nelson, Michelle R.
1
Netemeyer, Richard G.
1
Nilsson, Erik
1
Pandelaere, Mario
1
Pelsmacker, Patrick de
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
104
The journal of product & brand management
66
The journal of brand management : an international journal
54
Journal of marketing communications
47
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
35
International journal of advertising : the quarterly review of marketing communications
34
Psychology & marketing
31
International journal of advertising : the review of marketing communications
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
Asia Pacific journal of marketing and logistics
26
International marketing review
26
Journal of promotion management : innovations in planning and applied research
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of advertising research
24
European journal of marketing : EJM
22
Journal of global marketing
22
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
Journal of international consumer marketing
18
Journal of international marketing
18
Marketing letters : a journal of research in marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing : ZFP ; journal of research and management
16
Cogent business & management
15
Journal of marketing management : MM
15
International journal of hospitality management
14
International journal of sports marketing & sponsorship
13
Journal of marketing
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of the Academy of Marketing Science
11
International journal of technology marketing : IJTMkt
10
Journal of strategic marketing
10
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
10
SpringerLink / Bücher
10
Tourism management perspectives : TMP
10
European journal of marketing
9
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ECONIS (ZBW)
24
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1
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
2
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
Saved in:
4
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
Saved in:
5
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
6
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
7
Exploring the boundaries of nostalgic
advertising
effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Saved in:
8
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
9
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
10
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
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