//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Franses, Philip Hans"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
4
Werbewirkung
4
Advertising
3
Direct marketing
3
Direktmarketing
3
Fundraising
3
Werbung
3
Advertising response
2
Aggregation
2
Call centre
2
Callcenter
2
Experiment
2
Forecasting model
2
Netherlands
2
Niederlande
2
Prognoseverfahren
2
1994-1999
1
Advertising effectiveness
1
Advertising industry
1
Advertising media
1
Advertising planning
1
Automotive services industry
1
Award
1
Bayes-Statistik
1
Bayesian inference
1
Behaviour
1
Belgien
1
Belgium
1
Call center
1
Capacity management
1
Capacity planning
1
Carryover effect
1
Category Management
1
Category management
1
Charitable organization
1
Charity
1
Competition
1
Competitive advantage
1
Creativity
1
Current effect
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
Arbeitspapier
13
Working Paper
13
Aufsatz in Zeitschrift
10
Graue Literatur
10
Non-commercial literature
10
Language
All
English
10
Author
All
Franses, Philip Hans
Gierl, Heribert
62
Pelsmacker, Patrick de
60
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
39
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Yoon, Sukki
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Reijmersdal, Eva A. van
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Okazaki, Shintaro
22
Pauwels, Koen
22
Reid, Leonard N.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Grewal, Dhruv
20
Matthes, Jörg
20
Torres, Ivonne M.
20
Wilson, Rick T.
20
Campbell, Colin L.
19
Smit, Edith G.
19
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of forecasting
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of applied econometrics
1
Journal of behavioral and experimental economics
1
Journal of business research : JBR
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing response and temporal aggregation
Franses, Philip Hans
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012550142
Saved in:
2
Modeling intra-seasonal heterogeneity in hourly
advertising
-response models : Do forecasts improve?
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of forecasting
33
(
2017
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011754688
Saved in:
3
Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas
;
Diepen, Merel van
;
Franses, Philip Hans
- In:
Journal of behavioral and experimental economics
66
(
2017
),
pp. 58-65
Persistent link: https://www.econbiz.de/10011876858
Saved in:
4
The effectiveness of high-frequency direct-response commercials
Calli, Meltem Kiygi
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 98-109
Persistent link: https://www.econbiz.de/10009554306
Saved in:
5
Forecasting time-varying arrivals : impact of direct response
advertising
on call center performance
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 227-240
Persistent link: https://www.econbiz.de/10012544961
Saved in:
6
Dynamic and competitive effects of direct mailings : a charitable giving application
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 120-133
Persistent link: https://www.econbiz.de/10003810267
Saved in:
7
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
Saved in:
8
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
;
Fok, Dennis
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10003791794
Saved in:
9
Finding the keys to creativity in ad agencies : using climate, dispersion, and size to examine award performance
Verbeke, Willem J. M. I.
;
Franses, Philip Hans
;
Blanc, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 121-130
Persistent link: https://www.econbiz.de/10003808357
Saved in:
10
Deriving target selection rules from endogenously selected samples
Donkers, Bas
;
Paap, Richard
;
Jonker, Jedid-Jah Jan
; …
- In:
Journal of applied econometrics
21
(
2006
)
5
,
pp. 549-562
Persistent link: https://www.econbiz.de/10003360439
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->