//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Fernsehwerbung"
~subject:"Advertising"
~person:"Romaniuk, Jenni"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising effects"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
Advertising
Advertising effects
16
Werbewirkung
16
Brand management
7
Markenführung
7
Werbung
6
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Fernsehprogramm
4
Internet marketing
4
Online-Marketing
4
Television advertising
4
Television programme
4
Brand
3
Fernsehen
3
Markenartikel
3
Television
3
Experiment
2
Measurement
2
Media usage
2
Mediennutzung
2
Messung
2
Sales promotion
2
USA
2
United States
2
Verkaufsförderung
2
advertising effectiveness
2
Advertising and brand recall
1
Advertising effectiveness
1
Advertising likeability
1
Advertising media
1
Advertising planning
1
Advertising recall
1
Anstrichmittel
1
Australia
1
Australien
1
Bank
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Romaniuk, Jenni
Pelsmacker, Patrick de
26
Gierl, Heribert
19
Eisend, Martin
18
Wilbur, Kenneth C.
18
Septianto, Felix
17
Rosengren, Sara
16
Bellman, Steven
15
Diehl, Sandra
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Dens, Nathalie
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Terlutter, Ralf
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Chan, Kara
12
Sahni, Navdeep S.
11
Varan, Duane
11
Bakir, Aysen
10
Evans, Nathaniel J.
10
Hudders, Liselot
10
Malik, Garima
10
Mueller, Barbara
10
Rozendaal, Esther
10
Sayedi, Amin
10
Torres, Ivonne M.
10
Weinberger, Marc G.
10
Wilson, Rick T.
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Esch, Franz-Rudolf
9
Ford, John B.
9
Ghose, Anindya
9
Huber, Frank
9
Jerath, Kinshuk
9
Kennedy, Rachel
9
Okazaki, Shintaro
9
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Journal of advertising research
2
Australasian marketing journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
2
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
3
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
4
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
5
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
6
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
7
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
8
Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
Saved in:
9
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->