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~isPartOf:"Global advertising practice in a borderless world"
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Global advertising practice in a borderless world
Journal of banking & finance
36
SpringerLink / Bücher
33
Journal of advertising research
22
Working paper / National Bureau of Economic Research, Inc.
21
NBER working paper series
20
Journal of historical research in marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Intereconomics : review of European economic policy
15
A master class in brand planning : the timeless works of Stephen King
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of international financial markets, institutions & money
14
The journal of structured finance
14
Ifo-Schnelldienst
13
Journal of financial economics
13
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
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NBER Working Paper
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Springer eBook Collection
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Finance research letters
12
International review of economics & finance : IREF
12
Journal of advertising
12
The accounting review : a publication of the American Accounting Association
12
Tourism management : research, policies, practice
12
Discussion paper / Centre for Economic Policy Research
11
International journal of advertising : the quarterly review of marketing communications
11
The journal of corporate finance : contracting, governance and organization
11
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
11
International review of financial analysis
10
Journal of marketing communications
10
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Research
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Women in PR history
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Working paper series / European Central Bank
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Advertising in developing and emerging countries : the economic, political and social context
8
CESifo working papers
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Economic modelling
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European journal of marketing : EJM
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Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis
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Journal of financial stability
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Research in international business and finance
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ECONIS (ZBW)
14
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1
Globalisation of advertising : an overview of trends and issues
Sinclair, John
- In:
Global advertising practice in a borderless world
,
(pp. 12-21)
.
2017
Persistent link: https://www.econbiz.de/10011668009
Saved in:
2
Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
3
American advertising and the politics of consumption
Grow, Jean M.
- In:
Global advertising practice in a borderless world
,
(pp. 59-72)
.
2017
Persistent link: https://www.econbiz.de/10011668015
Saved in:
4
Latin America and its influence on global creative advertising
Torras, Marta Mensa
- In:
Global advertising practice in a borderless world
,
(pp. 73-86)
.
2017
Persistent link: https://www.econbiz.de/10011668016
Saved in:
5
Not an island : the symbiotic connection of the UK and global advertising industry
Hook, Matthew
- In:
Global advertising practice in a borderless world
,
(pp. 87-98)
.
2017
Persistent link: https://www.econbiz.de/10011668017
Saved in:
6
Advertising in Western Europe : the influence of digital media and sustainability
Arroyo-Almaraz, Isidoro
;
Mamic, Lilia Ivana
- In:
Global advertising practice in a borderless world
,
(pp. 99-113)
.
2017
Persistent link: https://www.econbiz.de/10011668019
Saved in:
7
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
Saved in:
8
Advertising cultures and global influences in sub-Saharan Africa : Nigerian, South African and Kenyan models
Olatunji, Rotimi Williams
- In:
Global advertising practice in a borderless world
,
(pp. 127-143)
.
2017
Persistent link: https://www.econbiz.de/10011668021
Saved in:
9
Advertising in the Middle East and Western Asia : advertising culture and global influences
Jazani, Reza Semnani
- In:
Global advertising practice in a borderless world
,
(pp. 144-157)
.
2017
Persistent link: https://www.econbiz.de/10011668022
Saved in:
10
Indian advertising in the context of globalisation
Sreekumar, Hari
;
Varman, Rohit
- In:
Global advertising practice in a borderless world
,
(pp. 158-170)
.
2017
Persistent link: https://www.econbiz.de/10011668023
Saved in:
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