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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
24
Business-to-business marketing
24
Deutschland
7
Germany
7
Business-to-Business-Marketing
3
Marketing management
3
Marketingmanagement
3
Salespeople
3
Verkaufspersonal
3
Brand management
2
Bundling strategy
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Deutschsprachiger Raum
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Internet marketing
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Leistungsbündel
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USA
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Automated guided vehicle system
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German
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Adamson, Brent
3
Dixon, Matthew
2
Steenburgh, Thomas J.
2
Toman, Nicholas
2
Ahearne, Michael
1
Anderson, James C.
1
Avery, Jill
1
Bertini, Marco
1
Bird, Anna
1
Braun, Gesine
1
Burns, David J.
1
Classen, Matthias
1
Dreher, Sebastian
1
Döscher, Kristian
1
Etzold, Veit
1
Fabel, Martin
1
Fischer, Andreas
1
Fuhrmann, Michael
1
Giamanco, Barbara
1
Gregoire, Kent
1
Hagen, Jan U.
1
Hewlin, Todd
1
Hofmaier, Richard
1
Homburg, Christian
1
Kermisch, Ron
1
Kleinaltenkamp, Michael
1
Lay, Philip
1
Lehmitz, Soenke
1
Leitl, Michael
1
Leutbecher, Klaus
1
Moore, Geoffrey A.
1
Narus, James A.
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Plötner, Olaf
1
Pohl, Andreas
1
Raith, Jürgen
1
Schmidt, Karl
1
Schmitt, Jens
1
Schönhoff, Alejandro-Marcel
1
Stierl, Marcel
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Harvard-Business-Manager : das Wissen der Besten
Springer Gabler Research
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
35
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
24
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Falsche Anreize
Kermisch, Ron
;
Burns, David J.
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
11
,
pp. 46-51
Persistent link: https://www.econbiz.de/10011957039
Saved in:
2
Veränderung von unten
Fuhrmann, Michael
;
Raith, Jürgen
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 64-71
Persistent link: https://www.econbiz.de/10011535166
Saved in:
3
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
4
Konsens ist Trumpf
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
9
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011534981
Saved in:
5
Onlinemarkenkommunikation und Markenloyalität im B2B-Segment
Wille-Baumkauff, Benjamin
-
2015
Persistent link: https://www.econbiz.de/10011291011
Saved in:
6
Does multi-stage marketing pay? : creating competitive advantages through multi-stage marketing
Schönhoff, Alejandro-Marcel
-
2014
Persistent link: https://www.econbiz.de/10010351915
Saved in:
7
Ausgewählte Problemfelder der Marktorientierung : der Einfluss von Dienstleistungen und Topmanagern auf die Innovativität von Unternehmen
Dreher, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010245403
Saved in:
8
Recovery management in business-to-business markets : conceptual dimensions, relational consequences and financial contributions
Döscher, Kristian
-
2014
Persistent link: https://www.econbiz.de/10010351559
Saved in:
9
Vertrieb im Industriegütergeschäft aus Anbietersicht : Untersuchung erfolgskritischer Faktoren nach Geschäftstypen
Weibel, Michael
-
2014
Persistent link: https://www.econbiz.de/10010255091
Saved in:
10
Fehler im System
Hagen, Jan U.
;
Plötner, Olaf
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
10
,
pp. 82-89
Persistent link: https://www.econbiz.de/10010422107
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